It just so happened I was shopping with my boyfriend, looking for a topical cream for a recent outbreak of acne. I thought this would be simple but when asking his opinion he always chose the more expensive option because he automatically assumed that the more expensive option would in turn be more effective. I combated his argument by showing him that both products had the exact same ingredients, how could one be more effective than the other? But he remained firm in his belief that the more expensive product would be a better choice. This just illustrated to me how differently people are in their attitudes and perceptions of products when shopping. The process by which my boyfriend selected, organized and interpreted new products was by their price tag, whereas my perceptions took far more consideration of the ingredients, price, etc.
My final decision:
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