B2B Chapter

I found this chapter to be very interesting because business to business relationships are very important in what I aspire to do upon graduation: apparel buying. Buyers for large department stores must maintain an ongoing relationship with the manufacturers and companies they purchase their apparel from. A concept that was covered in this chapter was the idea of straight re-buys which are situations in which the buyer makes a routine purchase that requires little decision making. Often times large department stores have a list of pre-approved vendors from whom they can purchase. Basic items such as socks or plain white t-shirts are often times reordered automatically via computer without the buyer having to make any decisions regarding the purchase. Straight re-buys are a very large part of apparel buying and I found this to be an interesting connection to my major.