Many companies have multiple products and brands and now even more department stores and groceries stores are beginning to create their own brands as well as supplying other well known brands. These are known as private-label brands which are text defines as "brands that are owned and sold by a certain retailer or distributor." In my own shopping I have come across many examples of this and the same things seem to be true. Private-label brands are often times less expensive than the products they compete with while they look/taste the same. Still people are hesitant to purchase them for some reason.
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